Our Focus

BILATERAL & MULTILATERAL TRADE PROMOTION

Bilateral and multilateral trade agreements contribute to the predictability and transparency of international trade and include commitments by countries to keep their markets open. However, COVID-19 illustrated that trade and investment agreements did not prevent the introduction of restrictive trade measures and exacerbated supply chain disruptions in case of crises. New commitments in international agreements could be considered to reinforce the capacity of supply chains and help prevent the introduction of harmful measures. We work towards facilitating the growth of international trade by organizing specialized international business events. We help improve market access by advising our members on matters of trade diplomacy and promoting their products in the key export markets, the world over. Our purpose is to create a business environment that facilitates adjustments and allows firms to be agile and diversify their sourcing and production organization at the international level, mitigate their risks and create trust amongst parties.

BILATERAL & MULTILATERAL TRADE PROMOTION